Over the years, the way that open houses were promoted has shifted. Many people now search for prospective homes online. When it comes to a purchase as large as a home, though, several in-person visits are crucial.
When open houses are done right, the results will be tremendous. These events are an excellent way for real estate agents to build and maintain strong networks. It can also bring in new clients and make sure you’ve always got warm leads to follow up on. It is also a great way to show the community the types of listings you offer.
Below are tips to help you gain more traffic to your clients’ open house listings:
- Identify The Best Day
When should you host an open house? If you’re aiming for high attendance, weekends may be best. However, proper marketing can ensure you experience lots of traffic during the weekdays as well, specifically between the hours of 4 and 7 pm. Consider making it a twilight showing so you can highlight the home in a completely different light!
Hosting an open house during rush hour is a good idea because, for one, buyers who are leaving their offices may attend the open house to kill time and avoid traffic. Second, they can see how the house looks when the sun goes down and envision themselves living there at the end of the day.
There is a growing number of homebuyers who are searching for and buying their homes online. Therefore, this should be a good reason to build a strong online presence and an effective way to do that is to create a blog post filled with images. The images should be the house features that make the house marketable.
Remember that when you’re marketing a home online, you’re competing against hundreds or even thousands of other listings in the area. You can make your listings stand out with high-quality real estate photos that will show viewers the best parts of the home within a few simple clicks.
You can also do a virtual open house listing across social platforms to take your clients on tour wherever they are. Moreover, you can add these videos to your website and on YouTube. By going digital, you get to widen your reach and drum up some interest in in-person open houses!
- Spread The Word
Spreading the word online is easy, but that shouldn’t be your only option. You should also take the traditional route despite the digital age in full swing; there are still plenty of opportunities that you can get from traditional marketing methods. You can do this by giving flyers, badges, and other little marketing tools. Going back to the basics when you’re feeling overwhelmed won’t hurt your chances of getting more traffic to your open house.
- Be Flexible
There’s nothing with any-time showings because this will get more buyers to see the house. However, you need to make sure that the house looks ready all the time, so make sure you stay on top of cleaning. Being flexible with your time is essential, especially if you cater to out-of-town buyers who may not be in the area during the official open day.
Get That House Quickly Snatched Up In The Market
When hosting an open house, it’s essential you spread the word about the property. Hosting open houses at the right time of day, as well as having consistent marketing to ensure that you obtain high-quality leads to follow up on. Despite an oversaturated market that can sometimes affect a sale, there are other factors that can lead to a successful open house. All you need to do is follow the simple strategies listed above and you’re good to go!
Enlist the help of Listing Pics Pro in Fort Worth, TX today. We specialize in real estate photography that will help you better market your houses for sale. With us, you get a 100% money-back guarantee as well. Contact us today.