February 4, 2021

How to Run a Successful Real Estate Marketing Campaign

The real estate market is highly competitive and somewhat oversaturated. It can be hard to slug it out among other realtors and property sellers without good listings, and many people trying to sell a home often fall short because of one thing. When making a sale in any industry, the trick is marketing, and you have to be very good at doing this to be successful. Selling a house is similar because people rely on visual cues to see what they like about a property.

Without excellent real estate photography, your chances of selling your luxury home are close to zero. Even the most grandiose home can remain unsold without the proper listing tactics, which is why you’ll need to market the entire location properly. Working with professional photographers who specialize in making rooms and homes explode with elegance is a prime method to drive any property sale. Here are techniques that you’ll need to utilize for a streamlined process:


Real Estate Marketing Services Are a Must

If you don’t have much experience handling a camera or any kind of videography and photography equipment, you’ll want professional assistance. Phone camera photos won’t do your luxury pad justice, as these will never beat the sharpness and quality of a proper camera’s sensor. Professional real estate marketing services are equipped with the teams ready to turn your home photography into a visual behemoth. They’ll have all the lights, equipment, and expertise to make every single part of the home pop out in the photos.


Utilize Drone Photography 

Drone photography for real estate is one way to showcase a home’s exterior and give potential buyers an overview of the general location. You can request a drone video that flies around the property to give viewers an idea of the area. If you fly it around the neighborhood, people can see what they are getting into and if it meets their expectations and needs from a potential home. After all, people will be more inclined to visit your property if all items on their checklist are ticked off when they view the listing.


Set the Rooms Up to Look Like They’re In Use

People want to see how the home looks like when it’s alive and thriving. Some people might raise eyebrows at set up homes that look too much like a hotel website listing or an Airbnb. Put creature comforts and show how a typical American family might live in it, increasing the chances of finding interest in the property. Don’t make it too perfect and tackle it like a movie set with the rooms fully furnished and with plenty of life in them.


Run an Entire Cleaning and Renovation Service Before a Photography Session

Real estate photography will produce high-quality photographs, so you can’t afford to have any part of the house dirty. Have the exterior cleansed of dirt, clean the interior’s floors and walls, and ensure that you complete renovation jobs before you plan to sell a luxury home. People might wonder if there are any issues, and you’ll likely need to disclose honest problems with the house. This issue is why running a full cleaning and repair service is required to ensure a quick sale of a home.



Selling a home is an arduous process of talking to interested parties, and not all will pull through with your offer. However, if you present the property with beautiful photos and high-quality media, your chances of success are higher. Give potential buyers more interest in your home by investing in the right real estate marketing services.

Listing Pics Pros is a premium real estate marketing service in Dallas specializing in photography and drone videography tools to make your property stand out from the crowd. If you’re not pleased with what you receive from us, we’ll offer you your money back with a 100% guarantee. Contact us today, and let’s start working on your real estate listings together!